ROQ.US
(REMOTE · USA · PORTUGAL)
Sr. Graphic Designer - Create all graphics across every deliverable from printed media, wide format, email, social and website
Marketing Manager - Manage marketing team and lead weekly meetings to make sure projects are on track and we're reaching out KPIs or collaborate to pivot if they are missed.
Project Management - Adopted asana and implemented to the Marketing team which then brought in other departments.
Adobe InDesign, Photoshop, Illustrator and Acrobat Pro. Google Mail, Google Drive, Google Sheets, Microsoft, Mac, Shopify, WIX, Hubspot, Klaviyo
HQ - Clermont, FL
Impressions Expo - Long Beach, CAPrinting United - Atlanta, GA
ROQ International - Portugal
ROQ.US is the US arm to ROQ International where automatic screen printing and digital printing solutions are at the forefront of innovation.
My role was split between design, photo direction, and marketing management for all projects.
Events & Tradeshows
Tradeshows and live events make up 75% of our Marketing budget and my responsibilities included leading the organization between departments so I could receive all the information needed to produce marketing materials with my team.
This included all large format printing of environmental designs, printed media for educational information, after party event invitations, email marketing and social media assets. Working closely with my marketing team, we would identify roles and responsibilities to meet deadlines for print production and launch announcements.
ROQ is known for being disruptive in the industry, and always brings a different experience than your typical trades show floor. We bring in chart topping performances like Sublime with Rome, Mark McGrath, Coolio, Everclear and Eve 6, interactive experiences with both the equipment and the booth itself. Working with their press kits, I created social and email assets along with event invitations.
Most successful and notable, being our passport concept that I helped spear head. Each sponsor and partner in our booth receives a stamp where it encourages attendees to stop by everyone and generate more leads for a badge scan to be entered to win various giveaway prizes.
We then take those leads post show and nurture them through segmentation and drip campaigns
BOOTH SIZES
50'x50' | 20'x30' | 20'x10'
EVENTS PER YEAR
6
AVERAGE ATTENDANCE
~15k
AVERAGE LEADS
3k
Capital screen printing equipment has a much slower conversion because it's very much like buying a car so the way we market to our audience is heavy on education to make sure we provide as much information as we can to help the partner make the best decision for their business.
Working with the VP of Revenue, our Solutions team and external partners, we developed a series of free downloads that we strategically launch in our newsletter to boost subscribers as well as on dedicated landing pages as lead generators. Our top performing e-books were all about educating through various steps in the process.
My role involved managing the project to make sure deadlines were met on time and design.
Lead Generation
Strategy & Design
CREDITS.
COPY WRITING
Merrill Capps, Lucy Hegemann
Social Media Management
Lucy Hegemann
Starting/Current Followers
3k/27k
Email List
15k
Social Media, Email Marketing
& External Partner Affiliations
After noticing stagnation with our follower count for the first year, I presented a new visual social strategy to help clean up our grid and have a formula to stick to so that we keep consistent with our campaigns.
Large product announcements or a campaign push would have a 6 gridded post so that we could show off the equipment in a bigger way. For supporting products like the Sahara, would be a 3 gridded post which would have technical and business educational captions. Once we hired our social media manager, we were able to give focus that it deserved and she really helped to ramp up engagement. We surpassed our competition's follower count in one year and are now the leader on social in our space.
